Amanda Lee

Graphic Designer and Digital Marketer

...because "Miracle Worker" isn't a real title. 😉

Proactive, flexible, creative, and thrives with ambitious performance goals. Energetic with outstanding organizational skills, attention to detail, and proven ability to work effectively under pressure. 13 years of hands-on experience - I'll treat your business like my own!

A. Lee Designs | December 2010 - Present

• Established and managed a freelance graphic design business to assist companies with brand development and marketing. 
• Developed creative ad content for various media including magazines, menus, business cards, product packaging, websites, banners, and social media. 
• Conceptualized and designed logos, videos, and social media content to promote brands. 
• Managed several brand social media accounts, increasing engagement by more than 100% and followers by 15%, organically. 
• Kept abreast of trends and best practices and increased knowledge through research and completing several intensive certification courses.

Practice-Web/ThriveCloud (SaaS) | May 2024 - November 2024

• Presented webinars and created exceptional video tutorials/explainer videos on different features of SaaS for dental practices.
• Prepared extensive PowerPoints for continuing education webinars focused on the features of the software.
• Built and sent email marketing campaigns in Zoho CRM focusing on promotions, features, webinars, and tutorials.
• Maintained two blogs and published client newsletter with articles featuring two practice management solutions.
• Created content and content calendars for 8 social media channels (Twitter, LinkedIn, Facebook, and YouTube)
• Conducted competitor research to provide stronger value proposition to new dental clients. 

Partnership With Native Americans (Non-profit) | January 2022 - April 2024

• Increased $40k/mo Google Ad Grant by 108% to $1M.
• Strategized, developed, and implemented successful email marketing campaigns from end-to-end - increasing email marketing revenue by 14%, and open rates to 50% (2x industry standard).
• Increased sustainer revenue by 14% to account for 51% of department revenue.
• Developed innovative and creative collateral for print in direct mail - targeting 800k donors monthly.
• Effectively managed a remote team of 6.
• Developed and implemented successful strategies for SEO, resulting in a promotional video with Google highlighting program impact through Google Ads.

Partnership With Native Americans (Non-profit) | November 2020 - January 2022

• Increased revenue by more than 200% in 2020 to $1.2 million and maintained this level of revenue through 2023. 
• Increased sustainers by 15%, increasing monthly revenue to 43% of all revenue. 
• Developed content acquired by USA Today (1.7M readers). 
• Increased $40k/mo Google Ad grant by 195% to $118k/mo. 
• Effectively identified, hired, onboarded, managed, and mentored 3 new remote team members responsible for all digital fundraising and advertising avenues. 
• Collaborated with Communications to develop new avenues for advocacy (lesson plan, fact sheets, landing pages, etc.) 
• Prepared, maintained, and met departmental annual budget, strategy, and goals. 

Partnership With Native Americans (Non-profit) | October 2013 - November 2020 

• Spearheaded all avenues of digital fundraising including social media increasing followers by 15%. 
• Successfully collaborated with cross-departmental teams to develop a #GivingTuesday campaign raising more than $120k in 72 hours.
• Designed new collateral and processes to promote brand management and thought leadership. 
• Improved digital fundraising operations through data analysis, A/B testing, SOP development, and reporting - based on industry best practices.
• Assisted with successful rebrand in 2015.

360 Mechanical, LLC (Plumbing and HVAC) | April 2011 - February 2012

• Managed relationships with vendors and service accounts. 
• Developed and designed print ads, flyers, and direct mail material.
• Maintained bookkeeping databases and spreadsheets, updating information as needed to improve company procedures and day-to-day operations.
• Communicated with previous clients and customers to request payment and arrange payment plans. 
• Managed company budget and processed payroll on a weekly basis.
• Scheduled and dispatched drivers, work crews, and equipment to appropriate locations based on customer requests and immediate needs.

Elite Printing (Print Shop) | October 2010 - January 2011

• Received, scheduled, and assisted in prioritizing printing and design requests from individual clients as well as district school sites and other large groups such as sports teams. 
• Reviewed completed jobs and monitored works in progress to assure proper printing processes.
• Estimated time and material requirements for printing projects. 
• Assisted staff with developing, designing, and applying screen prints, vinyl prints, and embroidery. 
• Operated a variety of finishing equipment including vinyl printers and cutters, high-speed digital copiers, booklet makers, cutters, printers, scanners, computers, and assigned software.